9780787964191

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Alan R. Andreasen; Academy for Educational Development

ISBN 10: 0787964190 / 0-7879-6419-0
ISBN 13: 9780787964191
Publisher: Jossey-Bass Inc Pub
Publication Date: 2002
Binding: Hardcover
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Synopsis:

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.


 

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need: Search Results

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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition (ISBN: 0787964190 / 0-7879-6419-0)
Andreasen, Alan R.;Academy for Educational Development
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ISBN 13: 9780787964191
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (Paperback) (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
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ISBN 13: 9780787964191
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Book Description: John Wiley Sons Inc, United States, 2002. Paperback. Book Condition: New. 2nd Revised edition. 231 x 152 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget. Bookseller Inventory # APC9780787964191

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Marketing Research That Won't Break the Bank (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
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ISBN 13: 9780787964191
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5. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition (ISBN: 0787964190 / 0-7879-6419-0)
Andreasen, Alan R.;Academy for Educational Development
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ISBN 13: 9780787964191
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
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Marketing Research That Won't Break the Bank (ISBN: 9780787964191)
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Marketing Research That Won't Break the Bank (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (ISBN: 9780787964191)
Andreasen, Alan R.;Academy for Educational Development
ISBN 10: 0787964190
ISBN 13: 9780787964191
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Marketing Research that Won't Break the Bank A Practical Guide to Getting the Information You Need (ISBN: 0787964190 / 0-7879-6419-0)
Andreasen, Alan R.;Academy for Educational Development
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ISBN 13: 9780787964191
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