9780789024619

Book Description: ROUTLEDGE, United States, 2004. Paperback. Book Condition: New. 211 x 164 mm. Brand New Book with Free Worldwide Delivery. Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management--managing relationships with internal customers human resources activities--actions taken to influence employee attitudes and work-related behaviors career entry--the initial stages of the internal relationship management process organizational support--services provided to employees in an effort to support them With this book, you'll gain a better understanding of: boundary spanners' appraisals of career entry transition--from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners' satisfaction with organizational support services employee branding--employees internalize the firm's desired brand image to project it to customers and external stakeholders the internal customer mindset--the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction. Bookseller Inventory # AA69780789024619

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Book Description: Routledge, 2004. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780789024619

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Book Description: Routledge. Paperback / softback. Book Condition: new. BRAND NEW, Internal Relationship Management: Linking Human Resources to Marketing Performance, Michael D Hartline, David Bejou, Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management--managing relationships with internal customers human resources activities--actions taken to influence employee attitudes and work-related behaviors career entry--the initial stages of the internal relationship management process organizational support--services provided to employees in an effort to support them With this book, you'll gain a better understanding of: boundary spanners' appraisals of career entry transition--from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners' satisfaction with organizational support services employee branding--employees internalize the firm's desired brand image to project it to customers and external stakeholders the internal customer mindset--the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction. Bookseller Inventory # B9780789024619

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Book Description: Taylor and Francis(Routledge), 2004. Paperback. Book Condition: New. (124 pages) Use these techniques to improve staff performance Interna Reationship Management: Linking Human Resources to Marketing Performance shows how businesses can deveop and maintain positive interactions between managers and empoyees. This book provides cutting-edge research on the management of interna customers (i.e., empoyees) that offers practica suggestions to improve interna service, empoyee performance, andutimateyexterna marketing performance. This usefu resource contains many specia features to augment the text, incuding tabes, figures, and modes. Interna Reationship Management expores key issues, such as: interna reationship managementmanaging reationships with interna customers human resources activitiesactions taken to infuence empoyee attitudes and work-reated behaviors career entrythe initia stages of the interna reationship management process organizationa supportservices provided to empoyees in an effort to support them With this book, you gain a better understanding of: boundary spanners appraisas of career entry transitionfrom teecommunications, insurance, manufacturing, accounting, and retai firms the recruitment, seection, and retention of customer-contact service empoyees how interna communication processes affect boundary spanners satisfaction with organizationa support services empoyee brandingempoyees internaize the firms desired brand image to project it to customers and externa stakehoders the interna customer mindsetthe importance empoyees pace on serving interna customers The authors of Interna Reationship Management are estabished schoars in both marketing and management, providing an integrated, state-of-the-art perspective on how interna reations affect marketing performance. This book presents extensive research and case studies to emphasize how empoyee satisfaction resuts in customer satisfaction. Interna Reationship Management: Linking Human Resources to Marketing Performance: An Introduction (Michae D. Hartine and David Bejou) The Genesis of Reationships: Boundary Spanners Appraisas of the Career Entry Transition (Chares M. Wood, David J. Gew, and Marc D. Street) Individua Differences Among Service Empoyees: The Conundrum of Empoyee Recruitment, Seection, and Retention (Michae D. Hartine and Tom De Witt) Boundary Spanners Satisfaction with Organizationa Support Services: An Interna Communications Perspective (Simona Stan, Timothy D. Landry, and Kenneth R. Evans) A Conceptuaization of the Empoyee Branding Process (Sandra Jeanquart Mies and Gynn Mangod) Exporing the Interna Customer Mind-Set of Marketing Personne (Feicia G. Lassk, Karen Norman Kennedy, and Jerry R. Goosby) Index Reference Notes Incuded (Paperback). Bookseller Inventory # AG0789024616

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Book Description: Routledge, 2004. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780789024619

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Book Description: The Haworth Press, Incorporated. Book Condition: New. pp. 110. Bookseller Inventory # 7507717

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Book Description: Food Products Pr, 2004. Paperback. Book Condition: Brand New. 1st edition. 110 pages. 8.00x6.00x0.25 inches. In Stock. Bookseller Inventory # __0789024616

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Book Description: Routledge. PAPERBACK. Book Condition: New. 0789024616 **BRAND-NEW** FAST FEDEX shipping, so you'll receive your order FAST! We've been in business for over 17 years. We provide EXCEPTIONAL customer service. We're open 24-7 to serve you best. PLEASE NOTE: Fedex does not deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address for delivery. Also, unfortunately, we cannot ship this item to Alaska or Hawaii. Thanks!. Bookseller Inventory # TF9780789024619

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