9780789027368

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Book Description: Taylor Francis Inc, United States, 2007. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information.In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides. Bookseller Inventory # AAC9780789027368

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Book Description: HAWORTH PR INC, 2007. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780789027368

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Book Description: Taylor & Francis Group. Book Condition: New. PP. 278. Bookseller Inventory # 7504493

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Book Description: Taylor and Francis(Routledge), 2007. Paperback. Book Condition: New. 9.016 by 5.984 inches. (278 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides. Acknowledgments. About the Authors. Introduction. Chapter 1. Politics in An Age of Manufactured Images. Chapter 2. Political Cognition. Chapter 3. Political Marketing. Chapter 4. Traditional Models of Voter Behavior. Chapter 5. A Model of Voter’s Choice Behavior: A Newman and Sheth Approach. Chapter 6. Predictive Models of Voter Behavior: A Reinterpretation of Newman’s Approach. Chapter 7. Constructive Mind: Political Marketing, Freedom, and Democracy. References. Index. Wojciech Cwalina, PhD, is a Professor in the Department of Marketing Psychology at the Warsaw School of Social Psychology in Poland and a marketing specialist and media advisor in Polish political campaigns. He is the author of Television Political Advertising and Political Marketing (with A. Falkowski), and numerous articles and book chapters. Dr Cwalina was awarded the Domestic Grant for Young Beneficiaries by the Foundation for Polish Science and is a member of the Polish Association of Social Psychology and the Polish Political Marketing Association. He is also a member of the editorial board of the Journal of Political Marketing . Andrzcj Falkowski, PhD, is a Professor in and Chairman of the Department of Marketing Psychology at the Warsaw School of Social Psychology in Poland. The author of many books, articles, and chapters—including Branding and Advertising and Cognitive Applied Psychology: Marketing and Advertising —Dr. Falkowski is a Fulbright Scholar and Ministry of Education Award recipient. A member of the International Society for Ecological Psychology and the Association of Consumer Research, he is also Advisory Editor for the Handbook of Political Marketing and the Handbook of Psychology . Bruce I. Newman, PhD, is a leading expert in Political Marketing. The author of Marketing the President , seven other books, and numerous scholarly and popular articles on political marketing and consumer psychology, he is the. Bookseller Inventory # AG0789027364

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Book Description: HAWORTH PR INC, 2007. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780789027368

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Book Description: Haworth Press. Paperback / softback. Book Condition: new. BRAND NEW, A Cross-Cultural Theory of Voter Behavior, Wojciech Cwalina, Andrzej Falkowski, Bruce I Newman, The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides. Bookseller Inventory # B9780789027368

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Book Description: Haworth Pr Inc, 2007. Paperback. Book Condition: Brand New. 1st edition. 252 pages. 8.00x5.75x0.50 inches. In Stock. Bookseller Inventory # x-0789027364

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Book Description: Paperback. Book Condition: New. 162mm x 16mm x 212mm. 252 pages. 0.390. Bookseller Inventory # 9780789027368

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Book Description: Paperback. Book Condition: New. 162mm x 16mm x 212mm. 252 pages. 0.390. Bookseller Inventory # 9780789027368

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