9780803812154
Controversy Advertising: How Advertisers Present Points of View in Public Affairs a Worldwide Study Sponsored by International Advertising Association Sustaining and Organizational Members
International Advertising Association (1950- ); Albert B. Stridsberg
ISBN 13: 9780803812154
Publisher: Hastings House
Publication Date: 1977
Binding: Softcover
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Controversy Advertising: How Advertisers Present Points of View in Public Affairs a Worldwide Study Sponsored by International Advertising Association Sustaining and Organizational Members: Search Results
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Controversy Advertising: How Advertisers Present Points of View in Public Affairs: A Worldwide Study Sponsored by International Advertising associat (ISBN: 9780803812154) International Advertising Association (1950- );Stridsberg, Albert B. Quantity Available: 1
Book Description: Hastings House Pub, 1977. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP13079195 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Controversy Advertising : How Advertisers Present Points of View in Public Affairs (ISBN: 0803812159 / 0-8038-1215-9) International Advertising Association (1950- );Stridsberg, Albert B. Quantity Available: 1
Book Description: Hastings House, Publishers, Inc., New York, New York, U.S.A., 1977. Trade Paperback. Book Condition: Fine. No Jacket. First Paperback Printing. 8vo - over 7¾" - 9¾" tall. "Based on extensive worldwide research conducted and sponsored by the International Advertising Association, this book explores the history, future and responsibilities of controverst advertising as well as pragmatic considerations of media suitability, accessing and organizing a campaign. Careful attention is given to identifying the audiences responsive to various kinds of controversy advertising and how to reach those groups effectively." This book has 188 pages. Bookseller Inventory # 004959 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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