9780803951389
The Marketing of the President: Political Marketing As Campaign Strategy
Bruce I. Newman
ISBN 13: 9780803951389
Publisher: Sage Pubns
Publication Date: 1993
Binding: Softcover
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"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
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The Marketing of the President: Political Marketing as Campaign Strategy (ISBN: 0803951388 / 0-8039-5138-8) Newman, Bruce I. Quantity Available: 1
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The Marketing of the President: Political Marketing as Campaign Strategy (ISBN: 0803951388 / 0-8039-5138-8) Newman, Bruce I. Quantity Available: 1
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The Marketing of the President: Political Marketing as Campaign Strategy (Paperback) (ISBN: 9780803951389) Newman, Bruce I. Quantity Available: 1
Book Description: SAGE Publications Inc, United States, 1994. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. Bookseller Inventory # AAX9780803951389 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: SAGE Publications Inc. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., The Marketing of the President: Political Marketing as Campaign Strategy, B.I. Newman, Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. Bookseller Inventory # B9780803951389 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Marketing of the President: Political Marketing as Campaign Strategy (ISBN: 9780803951389) Newman, Bruce I. Quantity Available: > 20
Book Description: SAGE PUBN 01/05/2012, 2012. Paperback. Book Condition: New. Brand new print-on-demand book. Shipped from UK. This item is printed on demand. Bookseller Inventory # LQ-9780803951389 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Marketing of the President (ISBN: 9780803951389) Newman, Bruce I. Quantity Available: 4
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The Marketing of the President Political Marketing as Campaign Strategy (ISBN: 0803951388 / 0-8039-5138-8) Newman, Bruce I. Quantity Available: 3
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The Marketing of the President: Political Marketing as Campaign Strategy (ISBN: 9780803951389) Newman, Bruce I. Quantity Available: > 20
Book Description: SAGE PUBN 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IP-9780803951389 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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