9780805011944

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

Bly, Robert W.

ISBN 10: 0805011943 / 0-8050-1194-3
ISBN 13: 9780805011944
Publisher: Holt Paperbacks
Publication Date: 1990
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

Review:
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg

Review

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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (ISBN: 0805011943 / 0-8050-1194-3)
Bly, Robert W.
ISBN 10: 0805011943
ISBN 13: 9780805011944
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (ISBN: 0805011943 / 0-8050-1194-3)
Bly, Robert W.
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The Copywriters Handbook A Step (ISBN: 9780805011944)
Bly, Robert W.
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Bly, Robert W.
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