9780805067897
The Father of Spin: Edward L. Bernays & the Birth of Public Relations
Larry Tye
ISBN 13: 9780805067897
Publisher: Owl Books
Publication Date: 2002
Binding: Softcover
Your Satisfaction is Guaranteed:
Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns.
Review:
"A candid and enlightening look at a subject in which smoke and mirrors are primary props."
Kirkus, 06/01/1998
Review:"[A]s Boston Globe reporter Larry Tye shows in his eye-opening and unsettling biography of Bernays, "THE FATHER OF SPIN," this tiny, energetic German immigrant always thought big. Drawing from 800 boxes of detailed records that went to the Library of Congress upon Bernays' death in 1995, Tye shows how this brilliant, spirited and infuriating man used what he learned from his uncle, Sigmund Freud, to help invent public relations and thereby transform America."
Pat Arnow, News & Observer, 7/21/1999
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The Father of Spin: Edward L. Bernays the Birth of Public Relations (Paperback) (ISBN: 9780805067897) Tye, Larry Quantity Available: 10
Book Description: Henry Holt Company Inc, United States, 2002. Paperback. Book Condition: New. Reprint. 203 x 140 mm. Brand New Book with Free Worldwide Delivery. "The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices. Bookseller Inventory # AAC9780805067897 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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