9780805089165

The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

Shermer, Michael

ISBN 10: 0805089160 / 0-8050-8916-0
ISBN 13: 9780805089165
Publisher: Holt Paperbacks
Publication Date: 2009
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."—Los Angeles Times Book Review

How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.

Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work.

Entertaining and eye-opening, The Mind of the Market explains the real science of economics.


Editorial reviews may belong to another edition of this title.
 

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives (ISBN: 0805089160 / 0-8050-8916-0)
Shermer, Michael
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Book Description: Henry Holt Company, United Kingdom, 2009. Book. Book Condition: New. Reprint. 198 x 132 mm. Language: English Brand New Book. [A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating. -- Los Angeles Times Book Review How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don t get a fair reward for their work.Entertaining and eye-opening, The Mind of the Market explains the real science of economics. Bookseller Inventory # AAB9780805089165

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Book Description: Holt Paperbacks. PAPERBACK. Book Condition: New. 0805089160 The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing. Bookseller Inventory # 4912380

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