Top Marketplace offers for ISBN

9780810115859

Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 (Media Topographies)

William L. Bird, Jr. Author

0 avg rating
( 0 ratings by GoodReads )
9780810115859: Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 (Media Topographies)

A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.

"synopsis" may belong to another edition of this title.

Review:

There's no business like big business--which, in order to be big, often operates more like show business. This is the thesis of William L. Bird in Better Living, a survey of corporate America's use of advertising and the media between the years 1935 and 1955. The topic is fascinating, though the writing tends towards the academic at times, such as in this passage describing a National Association of Manufacturers (NAM)-sponsored program:

Despite the troubling transparency of American Family Robinson, the NAM's willingness to dramatize their deepest fears and concerns suggested an out. In the process of building a dramatic program for the manufacturers, the specialist could play a mediating role, negotiating a formula, and, conversely, the formula itself could play a mediating role, sustaining a "multiplicity of meanings other than a monolithic dominant point of view."
Nevertheless, Bird builds an interesting case history; American Family Robinson, for example, was a radio soap opera in which the Robinson family expressed the pro-business, anti-New Deal sentiments of its sponsor. As corporate attitudes evolved from the early days of radio through the use of film and the advent of television, more and more entertainment became a definite strategy in getting business's message across.

Living Better is geared more toward an academic readership instead of a general one. Familiarity with New Deal policies and politics is useful when tackling this book--so is a magnifying glass for anyone over the age of 30, since the print is small, and the margins narrow. Still, after reading about big business's insidious advances into the national psyche via nightly entertainment in the early years of radio and television, one might think twice about what one's viewing now.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 34.45

Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

William L. Bird, Jr. Author
Published by Northwestern University Press (1999)
ISBN 10: 0810115859 ISBN 13: 9780810115859
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Northwestern University Press, 1999. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0810115859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

William L. Bird, Jr. Author
Published by Northwestern University Press
ISBN 10: 0810115859 ISBN 13: 9780810115859
New Hardcover First Edition Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Northwestern University Press. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0810115859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.48
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

William L. Bird, Jr. Author
Published by Northwestern University Press (1999)
ISBN 10: 0810115859 ISBN 13: 9780810115859
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Northwestern University Press, 1999. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-056-95-4610804

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.58
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

William L. Bird, Jr. Author
Published by Northwestern University Press
ISBN 10: 0810115859 ISBN 13: 9780810115859
New Hardcover Quantity Available: 2
Seller
Murray Media
(MIAMI SHORES, FL, U.S.A.)
Rating
[?]

Book Description Northwestern University Press. Hardcover. Book Condition: New. Bookseller Inventory # P110810115859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 83.28
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds