9780819183309

Public Relations: Management by Objectives

Norman R. Nager; T. Harrell Allen

ISBN 10: 081918330X / 0-8191-8330-X
ISBN 13: 9780819183309
Publisher: Univ Pr of Amer
Publication Date: 1991
Binding: Softcover

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Public Relations Format: Paperback (ISBN: 081918330X / 0-8191-8330-X)
Nager, Norman R.;Allen, T. Harrell

ISBN 10: 081918330X
ISBN 13: 9780819183309

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Book Description: Rowman and Littlefield Publishers. Book Condition: New. New. Bookseller Inventory # 081918330X

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Public Relations: Management by Objectives (Paperback) (ISBN: 9780819183309)
Nager, Norman R.;Allen, T. Harrell

ISBN 10: 081918330X
ISBN 13: 9780819183309

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Book Description: University Press of America, United States, 1991. Paperback. Book Condition: New. 229 x 149 mm. Brand New Book with Free Worldwide Delivery. This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman. Bookseller Inventory # ANB9780819183309

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