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New Vintage Type: Classic Fonts for the Digital Age

Heller, Steven; Anderson, Gail

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Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

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About the Author:

Steven Heller, art director of the New York Times Book Review and
co-chair
of the MFA program at the School of
Visual Arts in New York City, is the
author of Handwritten: Expressive
Lettering in
the Digital Age
and many other
titles.
He lives in New York City.


Gail Anderson is a senior designer at
SpotCo and the former art director of Rolling Stone. She lives in New York City.

"About this title" may belong to another edition of this title.

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Heller, Steven; Anderson, Gail Author
Published by Watson-Guptill Publications (2007)
ISBN 10: 0823099598 ISBN 13: 9780823099597
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Book Description Watson-Guptill, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world's foremost historian of graphic design presentsNew Vintage Type,a remarkable rethinking and rediscovery of old and classic typefaces for today's modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing text,New Vintage Typeis the graphic designer's guide to choosing and using vintage type for maximum impact. Bookseller Inventory # ABE_book_new_0823099598

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