9780844230108
The Global Marketing Imperative
Michael R. Czinkota; Ilkka A. Ronkainen; John J. Tarrant
ISBN 13: 9780844230108
Publisher: Ntc Pub Group
Publication Date: 1996
Binding: Softcover
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The authors have constructed a veritable handbook for companies with international ambitions. Their descriptions of why progressive firms are moving now to take advantage of international markets are complemented with essential information on how to implement international strategies.
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