Strategic Advertising Campaigns - Hardcover
Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products
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- PublisherNTC Publishing Group,U.S.
- ISBN 10 0844230898
- ISBN 13 9780844230894
- BindingHardcover
- Number of pages532
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Strategic Advertising Campaigns
Published by
NTC Publishing Group,U.S.
ISBN 10: 0844230898
ISBN 13: 9780844230894
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Hardcover
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Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.85. Seller Inventory # G0844230898I3N01
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Strategic Advertising Campaigns
Published by
NTC Publishing Group,U.S.
ISBN 10: 0844230898
ISBN 13: 9780844230894
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.85. Seller Inventory # G0844230898I5N01
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US$ 16.08
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Strategic Advertising Campaigns
Published by
NTC Publishing Group,U.S.
ISBN 10: 0844230898
ISBN 13: 9780844230894
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.85. Seller Inventory # G0844230898I5N00
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US$ 16.08
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Strategic Advertising Campaigns
Published by
NTC Publishing Group,U.S.
ISBN 10: 0844230898
ISBN 13: 9780844230894
Used
Hardcover
Quantity: 1
Seller:
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_341345907
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