9780844235509

The Global Marketing Imperative

Michael R. Czinkota; Ilkka A. Ronkainen; John J. Tarrant; Iikka A. Ronkainen

ISBN 10: 0844235504 / 0-8442-3550-4
ISBN 13: 9780844235509
Publisher: Ntc Pub Group
Publication Date: 1994
Binding: Hardcover
Editorial Reviews:
Synopsis:

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory -- Explain all the strategic alternatives for going global -- Help you present, promote, and price your products and services to appeal to world markets


 

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1.
The Global Marketing Imperative (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Books Squared (Dallas, TX, U.S.A.)
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Book Description: Ntc Pub Group, 1994. Hardcover. Book Condition: As New. Book appears to be new. Bookseller Inventory # G0844235504I2N00

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The Global Marketing Imperative (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: ThriftBooks (Auburn, WA, U.S.A.)
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Book Description: Ntc Pub Group, 1994. Hardcover. Book Condition: Good. Dust Cover Missing. Light shelf wear and minimal interior marks. Bookseller Inventory # G0844235504I3N01

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The Global Marketing Imperative (ISBN: 9780844235509)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Better World Books (Mishawaka, IN, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: Ntc Pub Group, 1995. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP11410284

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The Global Marketing Imperative (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Winter Ventures (Medford, OR, U.S.A.)
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Book Description: Ntc Pub Group. Book Condition: Very Good. Satisfaction Guaranteed. Shipped quickly. Hardcover. Used, very good. Very good overall with light to moderate wear. Includes dust jacket. Bookseller Inventory # 2391988

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The Global Marketing Imperative (ISBN: 9780844235509)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: BetterWorldBooks (Mishawaka, IN, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: Ntc Pub Group, 1995. Book Condition: Used - Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP11410284

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6.
The Global Marketing Imperative (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Slategray Ventures (Cheyenne, WY, U.S.A.)
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Book Description: Ntc Pub Group. Hardcover. Book Condition: Very Good. Shipped within 24 hours. 100% Refund Guaranteed. Very good with slight wear. Comes with dust jacket if published with one - DJ may have some tears and rubbing. Bookseller Inventory # sku1f9o4

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7.
The Global Marketing Imperative: How to Enter and Build International Markets (ISBN: 9780844235509)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Sparks Distribution Services (Sparks, NV, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: NTC, 1994. Book Condition: Very Good. Very Good. Hard cover. This item is in Very Good condition: Attractive, but some wear; no longer fresh. Bookseller Inventory # SA0023623474

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The Global Marketing Imperative: Positioning Your Company for The New World of Business (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: George Cross Books (Lexington, MA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: NTC Business Books/NTC Publishing Group, 1995. Hardcover. 1st edition. Near Fine/Near Fine (1916) Hardcover. 1995. As new. Clean, tight, no remainder mark. . 308. Bookseller Inventory # 1916

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The Global Marketing Imperative : Positioning Your Company for the New World of Business (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Glued To The Tube Books (Minneapolis, MN, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: NTC Business Books, Lincolnwood, IL, U.S.A., 1995. Hard Cover. Book Condition: Fine. Dust Jacket Condition: Fine. First Printing. 8vo - over 7¾" - 9¾" tall. "As the business community rapidly and inexorably becomes international, THE GLOBAL MARKETING IMPERATIVE will be the driving force behind the prosperity of every organization.The book also profiles companies that have successfully moved into global markets-from giants like Xerox, Heinz, Fujitsu, and IBM, to entrepreneurs from all corners of the globe." This book has 308 pages and is illustrated. Bookseller Inventory # 008103

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The Global Marketing Imperative (ISBN: 0844235504 / 0-8442-3550-4)
Czinkota, Michael R.;Ronkainen, Ilkka A.;Tarrant, John J.;Ronkainen, Iikka A.
ISBN 10: 0844235504
ISBN 13: 9780844235509
Bookseller: Crashing Rocks Books (Punta Gorda, FL, U.S.A.)
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Book Description: Ntc Pub Group. Hardcover. Book Condition: Good. 0844235504 Used, in good condition. Book only. May have interior marginalia or previous owner's name. Bookseller Inventory # 0844235504

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