Street Style: An Ethnography of Fashion Blogging (Dress, Body, Culture) - Softcover

Luvaas, Brent

Softcover

ISBN 10: 0857855751 ISBN 13: 9780857855756

Publisher: Bloomsbury Academic, 2016

Synopsis

Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about.

Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week.

Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

About this title

Book Description:

This highly illustrated, cutting-edge book explores the art, politics and fraught creative and commercial practice of contemporary street style blogging.

About the Author:

Brent Luvaas is Associate Professor of Anthropology at Drexel University, USA

About this edition

• Publisher: Bloomsbury Academic
• Publication date: 2016
• ISBN 10: 0857855751
• ISBN 13: 9780857855756
• Binding: Paperback
• Number of pages: 336