Strategic advertising campaigns - Hardcover
Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products
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- PublisherCrain Books
- Publication date1984
- ISBN 10 0872510891
- ISBN 13 9780872510890
- BindingHardcover
- Edition number2
- Number of pages532
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Strategic advertising campaigns
Published by
Crain Books
(1984)
ISBN 10: 0872510891
ISBN 13: 9780872510890
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0872510891I3N00
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US$ 7.92
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Stock Image
Strategic advertising campaigns
Published by
Crain Books
(1984)
ISBN 10: 0872510891
ISBN 13: 9780872510890
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0872510891I3N01
Buy Used
US$ 7.92
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