9780875847948
Real Time: Preparing for the Age of the Never Satisfied Customer
Regis McKenna
ISBN 13: 9780875847948
Publisher: Harvard Business School Pr
Publication Date: 1997
Binding: Hardcover
Your Satisfaction is Guaranteed:
From the author of Relationship Marketing comes a path-breaking book on doing business in a real time worldÑone in which time and distance vanish, action and response are simultaneous, and customers demand instant gratification...or else. A must-read for anyone preparing to do business in the Age of the Never Satisfied Customer.
Review:
"It's high time a management guru squelched the notion of scientific management, just as quantum physics and chaos theory have eroded the old mechanistic view of science. Real Time does that."
Ortis Port, Business Week, 10/06/1997
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