Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It BigHill, Sam; Rifkin, Glenn
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McKenna reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face.
"It's high time a management guru squelched the notion of scientific management, just as quantum physics and chaos theory have eroded the old mechanistic view of science. Real Time does that."
Ortis Port, Business Week, 10/06/1997
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Real Time: Preparing for the Age of the Never Satisfied Customer (ISBN: 0875849342 / 0-87584-934-2) McKenna, Regis Quantity Available: 1
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