9780877571230
Focus Group Interviews: A Reader
James B. Higginbotham; Keith Kohn Cox
ISBN 10: 0877571236 / 0-87757-123-6
ISBN 13: 9780877571230
Publisher: American Marketing Association
Publication Date: 1979
Binding: Softcover
ISBN 13: 9780877571230
Publisher: American Marketing Association
Publication Date: 1979
Binding: Softcover
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