9780877571421
A Basic Bibliography on Experimental Design in Marketing
David Morgan Gardner; Russell W. Belk
ISBN 13: 9780877571421
Publisher: American Marketing Association
Publication Date: 1980
Binding: Softcover
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A Basic Bibliography on Experimental Design in Marketing (Bibliography Series No. 37) (ISBN: 0877571422 / 0-87757-142-2) Gardner, David Morgan;Belk, Russell W. Quantity Available: 1
Book Description: American Marketing Association, Chicago, Illinois, U.S.A., 1980. Soft Cover. Book Condition: Good Minus. No Jacket. 6 x 9 inches. Stapled binding with heavy card covers; text is clean and unmarked, with no creased or torn pages; light to moderate exterior soiling; binding is sound, with creasing, general rubbing, and edgewear; a reference library copy, with typical markings, labels. 59 pp. Introductory Books and Articles; Informal Designs; Formal Designs; Analysis Issues; MANOVA and Other Multivariate Analysis; External Validity; Internal Validity; Human Rights . Ethical Issues. Ex-Library. Bookseller Inventory # 013012 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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