9780877572190

Book Description: South-Western Educational Pub. PAPERBACK. Book Condition: New. 0877572194 Absolutely Brand New. No marks and in pristine condition. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for faster delivery. Standard shipping may take up to 14 business days. ABEP45. Bookseller Inventory # SKUA034437

Book Description: South-Western Educational Pub. PAPERBACK. Book Condition: New. 0877572194 Absolutely Brand New. No marks and in pristine condition. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for faster delivery. Standard shipping may take up to 14 business days. ABEP45. Bookseller Inventory # SKUA033646

Book Description: Book Condition: new. BRAND NEW. US EDITION. TITLE:Marketing Masters, 1st Edition. AUTHOR:American Marketing Association. PUBLICATION DATE:1991. FORMAT:PAPERBACK. PAGES:274. DESCRIPTION:I. ADVERTISING. The Dilemma of Creative Advertising. A Psychological View of Advertising Effectiveness. II. DISTRIBUTION. Defining and Estimating a Trading Area. III. ISSUES IN MAKRETING PRODUCTIVITY AND QUALITY. A Formula for Measuring Productivity in Distribution. IV. MACRO MARKETING. Marketing and Economic Development. A Marketing View of Competition. Towards a Theory of Marketing. V. MARKETING MANAGEMENT. The Concept and Application of Life Style Segmentation. Benefit Segmentation: A Decision-Oriented Research Tool. The Major Tasks of Marketing Management. Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Marketing Snags and Fallacies. VI. MARKETING RESEARCH. Some Criteria for Judging the Quality of Surveys. Forecasting: issues and Challenges for Marketing Management. The Multivariate Revolution in Marketing Research. Seven Tenets of Creative Research. Putting the Marketing Research Department on the Executive Level. VII. MARKETING THEORY. Marketing Principles. Broadening the Concept of Marketing. Marketing as Exchange. Marketing, Strategic Planning and the Theory of the Firm. VIII. PERSONAL SELLING. Effectiveness in Sales Interactions: A Contingency Framework. Communications and Industrial Selling. Interpersonal Communication and Salesman Effectiveness. IV. PRICING. The Wheel of Retailing. Non-Price Competition and the Measurement of Prices. An Operational Approach to Product Pricing. X. PRODUCTS AND SERVCIES. The Product Life Cycle: Analysis and Applications Issues. Diagnosing the Product Portfolio. Benefit Structure Analysis: A New Tool for Product Planning. A Conceptual Model of Service Quality and Its Implications for Future Research. XI. UNDERSTANDING THE CONSUMER. The Strategy of Consumer Motivation. The Relationships Between Preference and Purchase of Brands. Statistical Techniques and International Trade. Will ship with free tracking. Bookseller Inventory # TANGPUSHENG-198