9780877572244

1992 Ama Winter Educators' Conference: Marketing Theory and Applications

Tex.) Ama Winter Educators' Conference (1992 San Antonio; Thomas J. Madden; American Marketing Association; Chris T. Allen

ISBN 10: 0877572240 / 0-87757-224-0
ISBN 13: 9780877572244
Publisher: Amer Marketing Assn
Publication Date: 1992
Binding: Softcover