9780877572831
Marketing Research: State-Of-The-Art Perspectives Handbook of the American Marketing Association & Professional Marketing Research Society
American Marketing Association; Professional Marketing Research Society; American Marketing Association (AMA) Staff
ISBN 13: 9780877572831
Publisher: South-Western Pub
Publication Date: 2000
Binding: Hardcover
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This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.
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Book Description: South-Western Educational Pub, 2000. Hardcover. Book Condition: Very Good. 2000 Hardcover with Dustjacket. Excellent Ex-Library. Text is clean, Binding is strong. Very nice dark blue cloth cover. Very nice maroon & navy DJ with clear plastic cover. Bookseller Inventory # mon0000013699 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Research: State-of-the-Art Perspectives (ISBN: 0877572836 / 0-87757-283-6) American Marketing Association;Professional Marketing Research Society;American Marketing Association (AMA) Staff Quantity Available: 1
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