9780877572831

Book Description: SOUTH WESTERN 2000, 2000. Book Condition: New. New American book. Shipped within the US in 10-14 days. Bookseller Inventory # IH-9780877572831

Book Description: South-Western Educational Pub. Hardcover. Book Condition: New. 0877572836 New book published in the US and delivered from our US warehouse in 10-14 days. Bookseller Inventory # IB-9780877572831

Book Description: South-Western Educational Pub. Hardcover. Book Condition: New. 0877572836 Brand new book published in the US and delivered from our US warehouse in 7-10 days. Bookseller Inventory # IB-9780877572831

Book Description: Book Condition: New. Limited Quantity. Order Fast !!! Code: U20081029184033G0877572836. SKU: 0877572836-11-UING. Bookseller Inventory # 0877572836-11-UING

Book Description: South-Western Educational Pub. Hardcover. Book Condition: New. 0877572836 BRAND NEW Marketing Research: State-of-the-Art Perspectives : Handbook of the American Marketing Association and the Professional Marketing Research Society by Chakrapani, Chuck. Bookseller Inventory # B9780877572831

Book Description: South-Western Pub, 2000. Hardcover. Book Condition: Brand New. 1st edition. 666 pages. 9.25x6.25x2.00 inches. In Stock. Delivery: UK usually 4-5 days, Europe/USA/ROW 7-10 days. Bookseller Inventory # x-0877572836

Book Description: South Western Educational Publishing, 2000. Hardcover. Book Condition: New. 158mm x 46mm x 239mm. This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis. 667 pages. Bookseller Inventory # S8572232

Book Description: South Western Educational Publishing, 2000. Hardcover. Book Condition: New. 158mm x 46mm x 239mm. This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis. 667 pages. Bookseller Inventory # S8572232

Book Description: Book Condition: new. BRAND NEW. US EDITION. TITLE:Marketing Research: State-of-the-Art Perspectives, 1st Edition. AUTHOR:Chuck Chakrapani. PUBLICATION DATE:2000. FORMAT:HARDCOVER. PAGES:667. DESCRIPTION:I. DISCOVERING LAWLIKE RELATIONSHIPS. 1. Knowledge As Our Discipline. 2. Turning Data Into Knowledge. 3. At the Threshold of Science. II. GATHERING DATA. 4. The Process of Marketing Research. 5. Data Collection Methods and Marketing Research: A Comparision and Review of Alternatives. 6. Internet Research: The Brave New World. 7. Sampling Techniques. III. ANALYZING DATA. 9. Quantitative Data Analysis: Univariate Techniques. 10. Quantitative Data Analysis: Multivariate Techniques. 11. Computer-Based Qualitative Data Analysis. 12. Graphical Methods of Data Analysis and Presentation. IV. SEARCHING FOR STRUCTURE. 13. Marketing Mix Analysis: A Science.and an Art. 14. Market Segmentation. 15. Database and data Mining Techniques. 16. Public Opinion Polls. 17. Research in Advertising. 18. International Research. 19. Measuring the Equity in Customer Relationships. 20. Product and Package Testing. 21. Pricing Research. 22. Survey Research Goes to Court. VI. ENVISIONING THE FUTURE. 23. Looking into the Future. Notes on Contributors. Index. Will ship with free tracking. Bookseller Inventory # TANGPUSHENG-1178