9780877572831
Marketing Research: State-Of-The-Art Perspectives Handbook of the American Marketing Association & Professional Marketing Research Society
American Marketing Association; Professional Marketing Research Society
ISBN 13: 9780877572831
Publisher: South-Western Pub
Publication Date: 2000
Binding: Hardcover
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Book Description: South-Western Pub, 2000. Hardcover. Book Condition: Brand New. 1st edition. 666 pages. 9.25x6.25x2.00 inches. In Stock. Delivery: UK usually 4-5 days, Europe/USA/ROW 7-10 days. Bookseller Inventory # x-0877572836 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: South Western Educational Publishing, 2000. Hardcover. Book Condition: New. 158mm x 46mm x 239mm. This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis. 667 pages. Bookseller Inventory # S8572232 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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