9780877572886
Advertising Research: Internet, Consumer Behavior, and Strategy
American Marketing Association; American Marketing Association (AMA) Staff
ISBN 13: 9780877572886
Publisher: South-Western Pub
Publication Date: 2000
Binding: Softcover
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The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.
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Book Description: Elsevier Science & Technology. Paperback. Book Condition: new. BRAND NEW, Advertising Research: The Internet, Consumer Behavior, and Strategy, George M. Zinkhan, The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics. Bookseller Inventory # B9780877572886 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: South-Western Pub 2000-08-01, 2000. Book Condition: NEW. NEW PAPERBACK // // Condition: NEW. Binding/format is: Paperback. vii, 281 p. : 10.50 H x 0.75 D x 8.25 W inches 1.45 lbs. Language: English. ISBN 9780877572886. Bookseller Inventory # 1417648 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Advertising Research: The Internet, Consumer Behavior, and Strategy (Paperback) (ISBN: 9780877572886) American Marketing Association;American Marketing Association (AMA) Staff Quantity Available: 1
Book Description: ELSEVIER SCIENCE TECHNOLOGY, 2000. Paperback. Book Condition: New. 274 x 213 mm. Brand New Book with Free Worldwide Delivery. The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics. Bookseller Inventory # AAS9780877572886 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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