9780877572886
Advertising Research: Internet, Consumer Behavior, and Strategy
American Marketing Association; American Marketing Association (AMA) Staff
ISBN 13: 9780877572886
Publisher: South-Western Pub
Publication Date: 2000
Binding: Softcover
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The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.
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Advertising Research: The Internet, Consumer Behavior, and Strategy (ISBN: 0877572887 / 0-87757-288-7) American Marketing Association;American Marketing Association (AMA) Staff Quantity Available: 1
Book Description: South-Western Educational Pub, 2000. Paperback. Book Condition: New. Pristine Condition. Bookseller Inventory # mon0000029900 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Advertising Research: Internet, Consumer Behavior, and Strategy (ISBN: 0877572887 / 0-87757-288-7) American Marketing Association;American Marketing Association (AMA) Staff Quantity Available: 2
Book Description: South-Western Pub, 2000. Paperback. Book Condition: Brand New. 1st edition. 281 pages. 10.50x8.25x0.75 inches. In Stock. Bookseller Inventory # 0877572887 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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