9780878408207

Book Description: John Hopkins University Press. Book Condition: New. New. Bookseller Inventory # 0878408207

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Book Description: Georgetown University Press, United States, 2001. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In "Ethics in Social Marketing", ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided. Bookseller Inventory # AAR9780878408207

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Book Description: Georgetown University Press. Paperback. Book Condition: new. BRAND NEW, Ethics in Social Marketing, Alan R. Andreasen, Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In "Ethics in Social Marketing", ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided. Bookseller Inventory # B9780878408207

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Book Description: Georgetown Univ Pr, 2001. Paperback. Book Condition: Brand New. 212 pages. 9.00x6.25x0.25 inches. In Stock. Bookseller Inventory # __0878408207

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Book Description: 2001. Paperback. Book Condition: New. 152mm x 14mm x 228mm. 212 pages. 0.354. Bookseller Inventory # 9780878408207

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Book Description: Georgetown University Press 2001-02, 2001. Paperback. Book Condition: New. 0878408207. Bookseller Inventory # 579667

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Book Description: 2001. Paperback. Book Condition: New. 152mm x 14mm x 228mm. 212 pages. 0.354. Bookseller Inventory # 9780878408207

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question