Love's Sweet Return: The Harlequin Story
ISBN 10: 0879723157 / 0-87972-315-7
ISBN 13: 9780879723156
Publisher: Bowling Green State Univ Popular Pr
Publication Date: 2000
Over one hundred twenty formula romance novels are churned out every month. These romantic fantasies for women are big business and earn huge profits for the companies that publish them.
Love’s $weet Return examines the phenomenon of romance fiction, focusing specifically on one of the most successful book publishers in the world, the Canadian-based Harlequin Enterprises. Margaret Jensen details the rise of the company, examines the Harlequin formula, and evaluates the growth and impact of both Harlequin and its competition. She also assesses recent shifts in the content of Harlequins, particularly as they pertain to women's changing roles in society.
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