9780883623787

Direct Mail Pal: A Direct Mail Production Handbook

T.J. Tedesco; Terry Woods; John Leonard; Ken Boone

ISBN 10: 0883623781 / 0-88362-378-1
ISBN 13: 9780883623787
Publisher: Gatfpress
Publication Date: 2002
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Detailed but not overly technical, this book casts light on all aspects of the direct mail process, including planning, preproduction, and postproduction matters and is filled with technical tips, samples and illustrations.

Review:
Direct Mail Pal: A Direct Mail Production Handbook is a smart, thorough exploration of the world of direct mail. Forty-four concise yet informative chapters and nineteen appendices provide a truly substantive overview of this powerful marketing tool used by companies of all specialties and sizes. Direct Mail Pal casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.

Some of the topics covered include:
• Postal rules and standards
• Data cleansing and management
• Palletization
• Address and barcode standards
• Mailing lists, including merge/purge procedures
• Inserting technology
• Drop shipping and commingling
• Postcard and label programs
• Levels of personalization
• Folding and Gluing
• Quality assurance and testing
• Distribution
• And the list goes on...

Technical tips and pertinent illustrations are sprinkled throughout the text; also included are additional features such as sample checklists, forms, and glossaries. If you’re going to read one book on direct mail, this comprehensive yet accessible book is it.

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T.J. Tedesco; Terry Woods; John Leonard; Ken Boone
ISBN 10: 0883623781
ISBN 13: 9780883623787
Bookseller: Murray Media (MIAMI SHORES, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 3

Book Description: Gatfpress. Paperback. Book Condition: New. Bookseller Inventory # P110883623781

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