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Some of the topics covered include:
Postal rules and standards
Data cleansing and management
Address and barcode standards
Mailing lists, including merge/purge procedures
Drop shipping and commingling
Postcard and label programs
Levels of personalization
Folding and Gluing
Quality assurance and testing
And the list goes on...
Technical tips and pertinent illustrations are sprinkled throughout the text; also included are additional features such as sample checklists, forms, and glossaries. If youre going to read one book on direct mail, this comprehensive yet accessible book is it.
Direct Mail Pal: A Direct Mail Production Handbook
T.J. Tedesco; Terry Woods; John Leonard; Ken Boone
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