E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
"synopsis" may belong to another edition of this title.
Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.
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Book Description Condition: New. pp. xvi + 268 3rd Edition. Seller Inventory # 261018738
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Book Description Paperback. Condition: new. Paperback. In this new and totally revised edition of the over one million copy bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vial, often overlooked distinction between working on your business and working in your business. This book will truly enable readers to grow their businesses in a predictable and productive way. The totally revised edition of a groundbreaking bestseller, first published in 1986, provides information and guidance in starting and maintaining a small business or franchise in the 1990s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780887307287