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In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement new ideas will triumph. In Jamming, author John Kao, who has taught creativity and entrepreneurial skills at Harvard Business School for 14 years, offers an approach that demystifies a topic traditionally confounding to business people everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment to blossom and grow. Like musicians in a jam session, a group of business people can take an idea, challenge another's imagination and produce an entirely new set of possibilities.Kao reveals how managers can stimulate creativity in their employees by freeing them of preconceptions, engaging their interest and then guiding them toward a goal. He uses specific examples from companies such as the ultimate creativity-driven boutique, DreamWorks SKG, to Coca-Cola, at the heart of the Fortune 500. Recognizing that creativity is going mainstream, he takes us to such creativity superstars as Senco Systems, which has one of the world's most sophisticated approaches to managing information technology on creativity, examining such virtual organizations as Verifone and First Virtual Corporation. And he looks at the globalization of creativity through the experience of such international giants as Shiseido and Renault.

Jamming: The Art and Discipline of Business Creativity: Search Results