9780887307645

Book Description: HarperCollins Publishers, 1996. Hardcover. Book Condition: New. New Book. Item delivered via UPS in 7-9 business days. Tracking available by request. Bookseller Inventory # EF91909

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Book Description: HarperCollins Publishers, 1996. Hardcover. Book Condition: New. New: Binding and Pages perfect. 100% guarantee. If ordered by 4pm ships same day. -----SYNOPSIS----The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. ****REVIEW****The book is full of valuable information. ****REVIEW****About five years ago my colleagues and I at a technology start-up called Inforte found this book. As we grew from 15 to 450 professionals ****REVIEW****What new markets and synergies can we build through corporate diversification and brand extensions? This, Al Reis contends, is a loaded question, one that companies repeatedly answer and act on to the detriment of stock market success and earnings growth. Reis argues that all to often the focus of a company is lost as acquisitions are made that have nothing to do with the core area of expertise. Strong brands are often diluted through ill-conceived extensions. The wrong extension serves to distract the company, and confuse the consumer as to what the brand stands for. V8 Splash anyone?. Bookseller Inventory # F23-20

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