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9780887309076

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Winslow Farrell

ISBN 10: 0887309070 / 0-88730-907-0
ISBN 13: 9780887309076
Publisher: Harperbusiness
Publication Date: 1998
Binding: Hardcover

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In How Hits Happen, Winslow Farrell offers a breakthrough approach to uncovering the hidden patterns behind hits. Applying complexity theory - the science that examines the interactions of various factors in complex systems - to modern business problems, How Hits Happen reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. How Hits Happen turns the findings of this technology into a practical, accessible guide to consumer behavior for businesspeople everywhere, from marketing managers to management consultants, strategic planners to small-business owners.

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace: Search Results

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace (ISBN: 0887309070 / 0-88730-907-0)
Farrell, Winslow

ISBN 10: 0887309070
ISBN 13: 9780887309076

Bookseller: Blue Moose Books (Peabody, MA, U.S.A.)
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Quantity Available: 1

Book Description: HarperBusiness. Hardcover. Book Condition: New. 0887309070 Brand new book in great condition. Bookseller Inventory # SKU6300000048

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