9780899302959

Book Description: QUORUM BOOKS 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780899302959

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Book Description: ABC-CLIO, United States, 1988. Hardback. Book Condition: New. 230 x 150 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. "Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association" It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere. Bookseller Inventory # APC9780899302959

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Book Description: QUORUM BOOKS 01/05/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780899302959

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Book Description: Quorum Books, 2012. Hardcover. Book Condition: New. 5.98 by 9 inches. (00390 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1988-05-17 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0899302955

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Book Description: ABC-CLIO. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Advertising Self Regulation and Outside Participation: A Multinational Comparison, Jean Boddewyn, Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. "Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association" It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere. Bookseller Inventory # B9780899302959

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Book Description: Hardcover. Book Condition: New. 150mm x 230mm x 25mm. Print on Demand 392 pages. 0.739. Bookseller Inventory # 9780899302959

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