9780899306674

Book Description: QUORUM BOOKS 01/04/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IJ-9780899306674

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Book Description: ABC-CLIO, United States, 1992. Hardback. Book Condition: New. 235 x 155 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. This book explores the complex issue of how successful multinational firms manage interfaces of RD, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue "global sourcing". The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped by Japanese firms. Based on his extensive theoretical and empirical research, the author seeks to provide practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world. These include proactive product standardization, emphasis on both product and manufacturing process innovations, integrated procurement of major components, and marketing on a global basis. The book is divided into two parts. Part 1 investigates European and Japanese multinational firms' sourcing strategies and related management issues that facilitate development of their sourcing strategies.Part 2 examines whether practical and normative implications gleaned from the experiences of European and Japanese firms equally apply to successful US multinational firms. Although the European and Japanese data and the US data are not directly comparable, similar findings warrant generalizability of the performance implications of various sourcing strategies. Finally, based on research findings, the author offers long-term implications for emerging issues, including the role of product design as a competitive weapon and emerging strategic alliances for new product development on a global basis. Bookseller Inventory # APC9780899306674

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Book Description: Quorum Books, 2012. Hardcover. Book Condition: New. 9.54 by 6 inches. (00256 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1992-06-30 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF0899306675

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Book Description: QUORUM BOOKS 01/02/2012, 2012. Hardback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IO-9780899306674

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Book Description: ABC-CLIO. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Global Sourcing Strategy: R & D, Manufacturing and Marketing Interfaces, Masaaki (Mike) Kotabe, This book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue "global sourcing". The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped by Japanese firms. Based on his extensive theoretical and empirical research, the author seeks to provide practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world. These include proactive product standardization, emphasis on both product and manufacturing process innovations, integrated procurement of major components, and marketing on a global basis. The book is divided into two parts. Part 1 investigates European and Japanese multinational firms' sourcing strategies and related management issues that facilitate development of their sourcing strategies. Part 2 examines whether practical and normative implications gleaned from the experiences of European and Japanese firms equally apply to successful US multinational firms. Although the European and Japanese data and the US data are not directly comparable, similar findings warrant generalizability of the performance implications of various sourcing strategies. Finally, based on research findings, the author offers long-term implications for emerging issues, including the role of product design as a competitive weapon and emerging strategic alliances for new product development on a global basis. Bookseller Inventory # B9780899306674

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Book Description: Hardcover. Book Condition: New. 155mm x 235mm x 24mm. Print on Demand 256 pages. 0.591. Bookseller Inventory # 9780899306674

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