9780899307237
Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries
Jean J. Boddewyn
ISBN 13: 9780899307237
Publisher: Quorum Books
Publication Date: 1992
Binding: Hardcover
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Millions of ads are issued every year here and abroad. A fraction of them are defective. One essential way to ensure that ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through self-regulation, peers set up standards of good advertising practice and enforce them. The relative advantages and shortcomings fo this social-control device are scrutinized, and its use around the world is analyzed in terms of membership, structure, standard-setting, complaint-handling (sometimes with the help of non-industry members), and relations with governments and consumer activists.
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries (ISBN: 9780899307237) Boddewyn, Jean J. Quantity Available: > 20
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries (ISBN: 9780899307237) Boddewyn, Jean J. Quantity Available: > 20
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Global Perspectives on Advertising Self-regulation: Principles and Practices in Thirty-eight Countries (Hardback) (ISBN: 9780899307237) Boddewyn, Jean J. Quantity Available: 10
Book Description: ABC-CLIO, United States, 1992. Hardback. Book Condition: New. 235 x 155 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles prepared with the assistance of practitioners around the world.The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in 38 countries - including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world. Bookseller Inventory # APC9780899307237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries (ISBN: 089930723X / 0-89930-723-X) Boddewyn, Jean J. Quantity Available: 1
Book Description: Quorum Books, 2012. Hardcover. Book Condition: New. 9.8 by 6 inches. (00254 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1992-08-30 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Hardcover ). Bookseller Inventory # AF089930723X Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Perspectives on Advertising Self-regulation: Principles and Practices in Thirty-eight Countries (ISBN: 9780899307237) Boddewyn, Jean J. Quantity Available: > 20
Book Description: ABC-CLIO. Hardback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Global Perspectives on Advertising Self-regulation: Principles and Practices in Thirty-eight Countries, Jean Boddewyn, Norman Vale, The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in 38 countries - including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world. Bookseller Inventory # B9780899307237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Perspectives on Advertising Self-regulation (ISBN: 089930723X / 0-89930-723-X) Boddewyn, Jean J. Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 155mm x 235mm x 26mm. Print on Demand 272 pages. 0.603. Bookseller Inventory # 9780899307237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries (ISBN: 089930723X / 0-89930-723-X) Boddewyn, Jean J. Quantity Available: 9
Book Description: Quorum Books, 1992. Hardcover. Book Condition: New. Brand New! US Edition. 100% Satisfaction Guaranteed. Bookseller Inventory # LB201201932 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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