9780910965712
Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
David Meerman Scott; Michelle Manafy
ISBN 13: 9780910965712
Publisher: Cyberage Books
Publication Date: 2005
Binding: Softcover
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (Paperback) (ISBN: 9780910965712) Scott, David Meerman;Manafy, Michelle Quantity Available: 1
Book Description: CYBERAGE BOOKS, United States, 2005. Paperback. Book Condition: New. 230 x 185 mm. Brand New Book with Free Worldwide Delivery. In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. Bookseller Inventory # AAC9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 9780910965712) Scott, David Meerman;Manafy, Michelle Quantity Available: 2
Book Description: CYBERAGE BOOKS, 2005. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing In With Content Format: Trade Paper (ISBN: 0910965714 / 0-910965-71-4) Scott, David Meerman;Manafy, Michelle Quantity Available: 20
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 9780910965712) Scott, David Meerman;Manafy, Michelle Quantity Available: 1
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (ISBN: 9780910965712) Scott, David Meerman;Manafy, Michelle Quantity Available: 2
Book Description: CyberAge Books. Paperback. Book Condition: new. BRAND NEW, Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, Dennis Scott, In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. Bookseller Inventory # B9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 9780910965712) Scott, David Meerman;Manafy, Michelle Quantity Available: 2
Book Description: CYBERAGE BOOKS, 2005. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 0910965714 / 0-910965-71-4) Scott, David Meerman;Manafy, Michelle Quantity Available: 1
Book Description: Cyberage Books, 2005. Paperback. Book Condition: New. 9.02 by 6 inches. (00256 pages) [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF0910965714 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (ISBN: 0910965714 / 0-910965-71-4) Scott, David Meerman;Manafy, Michelle Quantity Available: 2
Book Description: Cyberage Books, 2005. Paperback. Book Condition: Brand New. illustrated edition. 280 pages. 9.00x6.00x0.75 inches. In Stock. Bookseller Inventory # x-0910965714 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 0910965714 / 0-910965-71-4) Scott, David Meerman;Manafy, Michelle Quantity Available: 1
Book Description: Paperback. Book Condition: New. 154mm x 14mm x 229mm. 256 pages. 0.376. Bookseller Inventory # 9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (ISBN: 0910965714 / 0-910965-71-4) Scott, David Meerman;Manafy, Michelle Quantity Available: 1
Book Description: Paperback. Book Condition: New. 154mm x 14mm x 229mm. 256 pages. 0.376. Bookseller Inventory # 9780910965712 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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