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* Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals
* Plan and carry out capital campaigns and generate attendance for major special events
* Build name recognition and awareness of your organization or cause * Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives Each workbook also comes with Pocket Guide for Marketing Representatives, a pocket guide available for all your representatives. In it, they can record key campaign messages and find motivational reminders. Complete, easy-to-follow steps make the process doable! Using the same concise style as in his top-selling Marketing Workbook Volume I, author Gary J. Stern shows you step-by-step how to:
* Get your organization’s support for the campaign
* Define the campaign’s scope and create a master action plan
* Form a marketing task force to set goals and strategies
* Recruit people for the right roles
* Motivate and give ongoing follow-up and support to representatives * Celebrate your successes and evaluate the campaign The workbook also gives you:
* Four marketing representative roles and how they work
* A simple and effective formula for targeting the best prospects
* Detailed instructions and sample agendas for motivational trainings
* 25 tips for marketing representatives to increase their effectiveness * Clear worksheets to keep your campaign organized and on track
Formerly senior consultant with the Amherst H. Wilder Foundation, Gary J. Stern is a noted speaker and trainer. He has presented at the Stanford University Graduate School of Business, at Drucker Foundation Leadership and Management Conferences, for the United Way of Canada—Centraide Canada, and Fundacion Compromiso of Argentina.
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