9780940069107

Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success

Gary J. Stern

ISBN 10: 0940069105 / 0-940069-10-5
ISBN 13: 9780940069107
Publisher: Fieldstone Alliance
Publication Date: 1997
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

Review:
Uncover your nonprofit’s hidden "sales force!" Here’s how to turn your nonprofit’s staff, board, and volunteers into active marketing representatives! Use this new guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact. Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, "people buy from people," is as true as ever. A postcard, phone call, face-to-face visit, even an e-mail—from someone we know—cuts through, gets our attention, and is more likely than anything to get us to act. Marketing Workbook Volume II: Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign. Regardless of the size of your organization, you can use the ten steps in this book to:

* Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals

* Plan and carry out capital campaigns and generate attendance for major special events

* Build name recognition and awareness of your organization or cause * Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives Each workbook also comes with Pocket Guide for Marketing Representatives, a pocket guide available for all your representatives. In it, they can record key campaign messages and find motivational reminders. Complete, easy-to-follow steps make the process doable! Using the same concise style as in his top-selling Marketing Workbook Volume I, author Gary J. Stern shows you step-by-step how to:

* Get your organization’s support for the campaign

* Define the campaign’s scope and create a master action plan

* Form a marketing task force to set goals and strategies

* Recruit people for the right roles

* Motivate and give ongoing follow-up and support to representatives * Celebrate your successes and evaluate the campaign The workbook also gives you:

* Four marketing representative roles and how they work

* A simple and effective formula for targeting the best prospects

* Detailed instructions and sample agendas for motivational trainings

* 25 tips for marketing representatives to increase their effectiveness * Clear worksheets to keep your campaign organized and on track

From the Publisher

Editorial reviews may belong to another edition of this title.
 

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Book Description: Fieldstone Alliance, United States, 1997. Paperback. Book Condition: New. Rick Peterson (illustrator). 274 x 218 mm. Language: English Brand New Book. A new companion volume to the author s first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. Bookseller Inventory # AAC9780940069107

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Book Description: Fieldstone Alliance, United States, 1997. Paperback. Book Condition: New. Rick Peterson (illustrator). 274 x 218 mm. Language: English Brand New Book. A new companion volume to the author s first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. Bookseller Inventory # AAC9780940069107

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Book Description: Fieldstone Alliance. Paperback. Book Condition: New. Paperback. 208 pages. Dimensions: 10.7in. x 8.4in. x 0.6in.A new companion volume to the authors first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780940069107

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