9780940069107

Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success

Gary J. Stern

ISBN 10: 0940069105 / 0-940069-10-5
ISBN 13: 9780940069107
Publisher: Fieldstone Alliance
Publication Date: 1997
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

Review:
Uncover your nonprofit’s hidden "sales force!" Here’s how to turn your nonprofit’s staff, board, and volunteers into active marketing representatives! Use this new guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact. Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, "people buy from people," is as true as ever. A postcard, phone call, face-to-face visit, even an e-mail—from someone we know—cuts through, gets our attention, and is more likely than anything to get us to act. Marketing Workbook Volume II: Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign. Regardless of the size of your organization, you can use the ten steps in this book to:

* Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals

* Plan and carry out capital campaigns and generate attendance for major special events

* Build name recognition and awareness of your organization or cause * Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives Each workbook also comes with Pocket Guide for Marketing Representatives, a pocket guide available for all your representatives. In it, they can record key campaign messages and find motivational reminders. Complete, easy-to-follow steps make the process doable! Using the same concise style as in his top-selling Marketing Workbook Volume I, author Gary J. Stern shows you step-by-step how to:

* Get your organization’s support for the campaign

* Define the campaign’s scope and create a master action plan

* Form a marketing task force to set goals and strategies

* Recruit people for the right roles

* Motivate and give ongoing follow-up and support to representatives * Celebrate your successes and evaluate the campaign The workbook also gives you:

* Four marketing representative roles and how they work

* A simple and effective formula for targeting the best prospects

* Detailed instructions and sample agendas for motivational trainings

* 25 tips for marketing representatives to increase their effectiveness * Clear worksheets to keep your campaign organized and on track

From the Publisher

Editorial reviews may belong to another edition of this title.
 

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Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success (ISBN: 0940069105 / 0-940069-10-5)
Gary J. Stern
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Marketing Workbook for Nonprofit Organizations: Volume 11: Mobilize People for Marketing Success (Paperback) (ISBN: 9780940069107)
Gary J. Stern
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Book Description: Fieldstone Alliance, United States, 1997. Paperback. Book Condition: New. Rick Peterson (illustrator). 274 x 218 mm. Brand New Book. A new companion volume to the author s first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. Bookseller Inventory # AAC9780940069107

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Marketing Workbook for Nonprofit Organizations: Volume 11: Mobilize People for Marketing Success (Paperback) (ISBN: 9780940069107)
Gary J. Stern
ISBN 10: 0940069105
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Book Description: Fieldstone Alliance, United States, 1997. Paperback. Book Condition: New. Rick Peterson (illustrator). 274 x 218 mm. Brand New Book. A new companion volume to the author s first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. Bookseller Inventory # AAC9780940069107

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Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success (Paperback) (ISBN: 0940069105 / 0-940069-10-5)
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Book Description: Paperback. Book Condition: New. 15mm x 19mm x 272mm. Paperback. A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool o.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.703. Bookseller Inventory # 9780940069107

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Gary J. Stern
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Book Description: Fieldstone Alliance. Paperback. Book Condition: New. Paperback. 208 pages. Dimensions: 10.7in. x 8.4in. x 0.6in.A new companion volume to the authors first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780940069107

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