9780940069251

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

Stern, Gary J

ISBN 10: 0940069253 / 0-940069-25-3
ISBN 13: 9780940069251
Publisher: Fieldstone Alliance
Publication Date: 2001
Binding: Softcover
Editorial Reviews:
Synopsis:
Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Review:
Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition:

* Offers an easy-to-follow five-step process to create an effective marketing plan

* Provides an expanded resources section including Internet examples * Includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion Use it to:

* Be sure you have the right services to meet people's needs

* Reach the audiences you want with a message that motivates people to respond * Make a strong impact in your community and beyond You don't need an MBA to do marketing. This book will guide you through each stage of the marketing process. You'll learn how to:

* Link marketing with strategic planning

* Set goals and evaluate your success

* Conduct a marketing audit using the Six Ps of Marketing

* Position your organization in a unique niche * Develop a marketing plan and promotional campaign Plus, you also get:

* 27 proven promotional techniques

* Dozens of tips for writing and design

* A sample marketing plan

* A case study of how one nonprofit implemented their plan * And much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

From the Publisher

 

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition: Search Results

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Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition (ISBN: 0940069253 / 0-940069-25-3)
Stern, Gary J
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Marketing Workbook for Nonprofit Organizations: Volume 1: Develop the Plan (ISBN: 9780940069251)
Stern, Gary J
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Marketing Workbook for Nonprofit Organizations: Volume 1: Develop the Plan (Paperback) (ISBN: 9780940069251)
Stern, Gary J
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Book Description: Fieldstone Alliance, United States, 2001. Paperback. Book Condition: New. Revised and Updated ed. 277 x 211 mm. Brand New Book ***** Print on Demand *****. Don t just wish for marketing results--get them! If marketing seems too commercial or too complex, or if your current efforts aren t delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help--and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes web wisdom to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people s needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You ll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!. Bookseller Inventory # APC9780940069251

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Marketing Workbook for Nonprofit Organizations: Volume 1: Develop the Plan (Paperback) (ISBN: 9780940069251)
Stern, Gary J
ISBN 10: 0940069253
ISBN 13: 9780940069251
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Book Description: Fieldstone Alliance, United States, 2001. Paperback. Book Condition: New. Revised and Updated ed. 277 x 211 mm. Brand New Book ***** Print on Demand *****.Don t just wish for marketing results--get them! If marketing seems too commercial or too complex, or if your current efforts aren t delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help--and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes web wisdom to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people s needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You ll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!. Bookseller Inventory # APC9780940069251

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Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition (ISBN: 0940069253 / 0-940069-25-3)
Stern, Gary J
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Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition (ISBN: 9780940069251)
Stern, Gary J
ISBN 10: 0940069253
ISBN 13: 9780940069251
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Book Description: Paperback. Book Condition: New. Paperback. Dont just wish for marketing resultsget them! If marketing seems too commercial or too complex, or if your current efforts arent delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to helpand attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes web wisdom to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet peoples needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. Youll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. book. Bookseller Inventory # 9780940069251

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Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition (ISBN: 0940069253 / 0-940069-25-3)
Stern, Gary J
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Marketing Workbook for Nonprofit Organizations Volume I Develop the Plan Vol 1 (ISBN: 9780940069251)
Stern, Gary J
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Stern, Gary J
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