9780943836195

Book Description: Abrams, 1999. Soft Cover. Book Condition: New. 160 pages. Size: 9" x 12" (23cm x 30cm). This book and exhibition re-examines one of the most unique, compelling, and problematic figures in the history of American art. An artist of consummate craft, invention, and imaginative appeal, his breadth of work was enormous: magazine covers such as Harper's Bazaar, Scribner's, Century and Life; book jackets; theatre sets; paintings; photographs; murals in fine hotels; and graphic work ranging from posters to calendars. Maxfield Parrish enjoyed a level of popular success unparalleled in the history of art. This was due to the broad appeal of the artist's visionary imagination, to his seductive technique, and to his singular instinct for the dissemination of reproductions, suitable for framing, that were the product of newly developed colour printing technologies. He was the first artist to exploit mass marketing in lieu of the art gallery system for the distribution of his work. As a result, he enjoyed extraordinary visibility that was achieved largely outside the fine arts establishment, acquiring the status of both an 'outsider' and one of the best-known artists in America. With 132 illustrations, 81 in colour. Bookseller Inventory # MP1870

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