About this title:
There are two things which can catapult you and your business into the limelight over night. Technology is one and a compelling personal brand is the other. The Power of Personal Branding is a no nonsense, tell it like it is book which reveals exactly what we need to do to create the Lance Armstrong or Oprah Winfrey personal brand with our own target audiences. You will learn: 1) What exactly is a personal brand 2) Why having a great personal brand is essential for success today 3) The secret to avoiding commoditization by your target audience 4) How to differentiate yourself from the competition in seconds 5) How to select the right personal brand for you 6) Dozens of proven techniques for creating personal brand irresistibility
About the Author:
Tim O Brien is a personal branding expert who knows what it takes to cut through all the noise and help clients create a lasting impression with their target market. He is the author of The Power of Personal Branding: Creating Celebrity Status with Your Target Audience. Tim is the President/CEO of The Personal Branding Group, Inc. He is also the founder of Rainmaker U., a coaching program that teaches top-level professionals how to position themselves as The Person to SeeTM with their target audience by creating a compelling personal brand and marketing that brand better than the competition. Many of Tim's clients, high-profile individuals and top-tier income earners with an average yearly salary of more than $500,000, are recognized leaders in their business industry and community. Ernst & Young recently named one student Entrepreneur of the Year. Another was recognized as one of California's Top 40 Rainmakers by The Daily Law Journal. Professionals of this caliber seek Tim s help because he is people-smart, brutally honest and successful at motivating others to think big and take risks. Tim and his team are also hired by many Fortune 500 companies and professional firms to deliver keynote speeches and customized in-house workshops on personal branding. He is the Editor of Brandwidth, a non-partisan monthly publication committed to informing socially conscious business leaders about the facts on both sides of today's important current events. In his blog, www.thepersontosee.com, Tim offers brutally honest commentary on the personal brands of today s newsmakers. Prior to beginning his career as a personal branding specialist and public speaker, Tim operated a successful civil litigation law practice for over 10 years. With a strong desire to help others and share his techniques for professional growth, Tim honed his speaking skills delivering motivational speeches to prisoners inside California Youth Authority as part of his not-for-profit program, L
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