About this title:
If you'd like heavily crisis-related media relations advice right at your fingertips in an easy-to-read, entertaining style, you might want to consider "Keeping the Wolves at Bay: A Media Training Manual." This indispensable guide was written by national crisis management consultant Jonathan Bernstein, president & CEO of Bernstein Communications, Inc., and editor/publisher of Crisis Manager, an international email newsletter.
About the Author:
Jonathan L. Bernstein, president and chief executive officer of Bernstein Communications, Inc., has more than 20 years experience in the design and conduct of public relations and strategic communications programs, with particular expertise in all aspects of crisis management — crisis response, vulnerability assessment, planning, training and simulations. Prior to entering PR in 1982, he was an investigative and feature reporter for notable employers such as columnist Jack Anderson. And he has developed a reputation for communicating very serious information with a healthy dose of wry humor.
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