Writing White Papers: How to Capture Readers and Keep Them Engaged - Hardcover

9780977716937: Writing White Papers: How to Capture Readers and Keep Them Engaged
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Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

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From the Inside Flap:
White papers are at the forefront of an educational marketing revolution. Powerful enough to lure readers and able to persuade with unyielding strength, the well-written white paper is a super weapon in the marketing professional's arsenal. Wearing many hats, the white paper can talk business or converse technically, and it can inform or influence. Best of all-it is highly sought-after. The white paper's underlying strength rests on this premise: If you give readers something of value, they will give you their loyalty, and ultimately their business. This book aims to equip anyone with the tools necessary to immediately begin writing white papers that attract readers and keep them engaged.
About the Author:
Michael Stelzner is one of the world's leading authorities on the topic of writing and marketing white papers. He has written nearly 100 white papers for many of the world's most recognized companies, including Microsoft, Federal Express, Motorola, Monster, Hewlett-Packard, Cardinal Health and SAP.

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  • PublisherWhitePaperSource Publishing
  • Publication date2006
  • ISBN 10 0977716937
  • ISBN 13 9780977716937
  • BindingHardcover
  • Edition number1
  • Number of pages214
  • Rating

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