In the last three years, the Millennial Generation has emerged as a powerful political and social force. Currently including young people up to30 years of age, the Millennials are the largest generation in history; they are independent politically, socially, and philosophically and they are spearheading a period of sweeping change in America and around the world. Generation We explores the emerging power of the Millennial Generation, shows how the Millennials (and their supporters from other generations) are poised to change our nation and our world for the better, and lays out a powerful plan for progressive change that today s youth is ready to implement. Generation We presents for the first time the results of a major research study into the characteristics of the Millennial Generation, including an in-depth survey of 2,000 individuals and a series of twelve geographically- and demographically-diverse focus groups, all sponsored by author Eric Greenberg and conducted by Gerstein | Agne Strategic Communications, one of the most respected research organizations in the United States. Generation We also presents the major political, social, and economic challenges facing the Millennial generation. As Greenberg and Weber show, the best way to launch the Millennial revolution is with Project FREE a massive scientific and industrial program to move America beyond fossil fuels by inventing the next generation of energy sources. Project FREE will require a significant national investment. But it will produce millions of new jobs, dramatically reduce the environmental damage caused by carbon emissions, and free the country from dependence on unreliable, sometimes hostile foreign regimes. Ultimately, it even has the potential to revolutionize life on this planet, giving us energy that is virtually costless and producing many other huge benefits, from plentiful fresh water to an end to wars over resources. Generation We also answers the question, What can I do to help turn this vision of a better America into reality? It offers a list of specific steps citizens of any age can take to help promote the progressive ideals and program outlined in the book. It s the book that can inspire a generation to achieve new heights of greatness, allowing Americans to take back control of our lives, our communities, our country, and our future.
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Eric H. Greenberg is President and Chief Executive Officer of the Beautifull, INC, a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery. Greenberg has founded and established many businesses in his entrepreneurial career including wind farms in partnership with Native American tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator. An award-winning philanthropist, he was named by Worth Magazine as one of the 10 Most Generous Americans Under 45.
Karl Weber is a writer and editor specializing in topics from business, politics, and current affairs. Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008); The Triple Bottom Line, a guide to sustainable business co-authored with Andrew W. Savitz (2006); and The Best of I.F. Stone, a collection of pieces by the famed independent journalist which Weber edited (2006). Weber served as project editor on the number one New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (June, 2008).
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