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Book Description Condition: new. Questo è un articolo print on demand. Seller Inventory # 63f62e17c85c04a1c1450939fe45f856
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781107649224_lsuk
Book Description Paperback. Condition: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock. Seller Inventory # __1107649226
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Book Description Paperback. Condition: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock. Seller Inventory # x-1107649226
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. Seller Inventory # 447222069
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1107649226
Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. Seller Inventory # 9781107649224