Contemporary Marketing - Hardcover

Boone, Louis E.; Kurtz, David L.

Hardcover

ISBN 10: 1111221782 ISBN 13: 9781111221782

Publisher: South-Western Cengage Learning, 2011

Synopsis

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

About this title

About the Author:

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

Review:

"Best text on the market."- Daniel W. Biddlecom, Erie Community College North

"I think they [the video cases] are great especially for the online students as it gives them a visual and questions to answer and submit for grades. The videos are also great for classroom discussions."- Charlane Held, Onondaga Community College

About this edition

• Publisher: South-Western Cengage Learning
• Publication date: 2011
• ISBN 10: 1111221782
• ISBN 13: 9781111221782
• Binding: Hardcover
• Number of pages: 800