The Innovative University: Changing the DNA of Higher Education from the Inside Out - Hardcover

Christensen, Clayton M.; Eyring, Henry J.

Hardcover

ISBN 10: 1118063481 ISBN 13: 9781118063484

Publisher: Jossey-Bass, 2011

Synopsis

The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change for the future. Through an examination of Harvard and BYU-Idaho as well as other stories of innovation in higher education, Clayton Christensen and Henry Eyring decipher how universities can find innovative, less costly ways of performing their uniquely valuable functions.

• Offers new ways forward to deal with curriculum, faculty issues, enrollment, retention, graduation rates, campus facility usage, and a host of other urgent issues in higher education
• Discusses a strategic model to ensure economic vitality at the traditional university
• Contains novel insights into the kind of change that is necessary to move institutions of higher education forward in innovative ways

This book uncovers how the traditional university survives by breaking with tradition, but thrives by building on what it's done best.

Q&A with the Authors

Why did you write The Innovative University?
Given our combined expertise in the study of business innovation and working within the university setting, we decided to write The Innovative University to share some ideas about what innovation could make possible in higher education. We wanted to show how new strategies, many of them driven by online technology, make it possible to serve more students at lower cost while also increasing quality and improving the learning experience--something we saw in practice within our own university homes. Since then, the world has moved into a major economic downturn. Slow economic growth, high government and household debt, rising college tuition, declining graduation rates, and growing competition from the rapidly growing for-profit higher education sector combined to create a renewed sense of urgency for our message. We could see how the same online learning technologies that can benefit traditional institutions can also disrupt them. So, our message became cautiously optimistic. Online learning, we believe, will either disrupt traditional universities and colleges or create opportunities for them to serve more students and lead the country to greater prosperity. It depends on whether they cling to a model that has changed little in the past 150 years or embrace learning innovations made possible by new technology.

What forces are threatening traditional universities, and why does preserving them matter?
Traditional universities are an indispensable cornerstone of society and culture. The college experience is transformative for so many people, and it is an experience people cannot get elsewhere.

But while we can’t afford to lose the traditional college experience, we also can't afford to support it on its current trajectory. In their race to constantly make themselves bigger and better, colleges and university have steadily driven up cost. They've lost focus on their once-modest missions and are now unsustainably overstretched and overcommitted. The economic downturn is exposing them, as seen by the increasing number of students who are jumping ship to alternative forms of higher education like community colleges, for-profit universities, technical institutes and online degree programs.

We assert that colleges and universities must break with tradition and find innovative, less costly ways of performing their uniquely valuable functions, allowing them to once again become responsive to the needs of learners.

Why do you advocate for colleges and universities to embrace online education?
Online technology makes a college or university vastly more attractive to a wide subset of students. It gives many people a second chance at learning – i.e. those who cannot afford a traditional college education, those who do not have the flexibility to take part in a full plate of coursework, and late bloomers or dropouts who have fallen behind and now have the chance to catch up.

But online learning doesn't just offer cheaper education for the masses. It improves the student learning experience across the spectrum by allowing remedial to elite students to learn at their own pace and on their own timetable. Students can receive a fully customized education adapted to their own individual learning style, something that even the world's best one-on-one tutor would have trouble systematically emulating. Students also benefit from a full array of choices about where, when, what and how they learn. And they can access the best teachers and information faster, connect with more global networks, and all in all consume a much more attractive produce. In addition, online learning is a cost-saver to the university, which saves on the expense of building and managing a brick-and-mortar facility.

Combine the lower cost of delivery with the lower cost of attendance, and it’s clear that online learning is a major cost advantage. Therefore, we urge traditional colleges and universities to adopt these technologies.

What do the histories of Harvard and BYU-Idaho show us about the future of higher education?
The stories of the development, evolution and continuing innovation of Harvard and BYU-Idaho show that universities can prosper if they are very thoughtful about what they choose to do. Harvard has always made choices to ensure that it serves the students and communities it promises to serve at very high quality, and because it has the necessary resources, its model is sustainable. It isn’t an imitator. BYU-Idaho is similar. Although it has much more limited resources, BYU-Idaho has decided which constituencies it wants to serve and how to capably serve them, ultimately succeeding at providing higher quality education at lower cost. The overarching message for university leaders is that you can and must change your university “DNA.” You can and must make clear choices and innovate.
Why is now the right time to take a hard look at our education system and ensure we plan for a competitive future? The new economic and social environment presents some big sticks, but even bigger carrots. Healthcare obligations have squeezed the ability of states to fund higher education. Only deficit spending – which can’t continue at the current rate – has allowed the federal government to sustain its student financial aid and research funding. Simultaneously, risk-free investment rates of return have fallen, creating a funding problem for even well-endowed private schools. On top of that, for-profit educators have the capacity, if they choose, to lower their prices to attract traditional college students in greater numbers. Disruption of the old model of higher education is imminent.

Fortunately, the need for higher education has never been greater. The bursting of the housing bubble is just one indicator of the vulnerability of the middle class. Cheap credit isn't enough to raise or even maintain their standard of living in this global competitive environment. We need to provide much broader access to excellent higher education. The institutions that find ways to serve more students at high quality and affordable cost can control their destiny rather than be disrupted. In the process they may be able to work the kinds of miracles they did in the post-Civil War and World War II eras.

About this title

From the Back Cover:

PRAISE FOR THE INNOVATIVE UNIVERSITY

"This superbly documented book is a must read for anyone who cares about America's universities and colleges and the invaluable role they play in our contemporary society. Henry Eyring and Clayton Christensen remind us of higher education's history and thoughtfully examine the critical strands of its DNA that require 're-engineering' to insure survival and good health for our richly diverse system. Perhaps the best feature of this volume is that it goes beyond analysis to offer what is possible through models that are scalable, transferable, and responsive to the needs of learning, discovery, and engagement."
―Molly Corbett Broad, president, American Council on Education

"The Innovative University offers fascinating new perspectives on very old questions: What defines a university's identity? Are all universities cloned from the same ancestral stock? Are there still opportunities for diversity in American higher education, or is [a] single ideal to be approximated with greater or lesser fidelity? These questions resonate through the book's narrative histories of an old university and a bold new one."
―Harry Lewis, Gordon McKay Professor of Computer Science, Harvard University; author, Excellence Without a Soul

"With changing demographics, new information technologies, and competition from for-profit enterprises challenging the hegemony of traditional colleges and universities, the discourse of crisis in American higher education abounds. In place of conventional nostrums that lead merely to incremental change, Henry Eyring and Clayton Christensen offer disruptive strategies that preserve what remains viable in the organizational genetic code while advancing differentiated models for institutional innovation. Yet further evidence that efforts to beat Berkeley and Harvard at their own game are futile."
―Michael M. Crow, president, Arizona State University

"There is little doubt that American higher education is at a crossroads. Accessibility and affordability issues abound. Learning outcomes are increasingly unclear. Technology surfaces as a disruptive influence. Financial support is declining precipitously. Christensen and Eyring step into this challenging setting with a comprehensive look at two ends of the higher education universe. The answers their contrasts provide to those of us looking for ways to move forward are both compelling and challenging. A must read for all who care about the future of colleges and universities."
―Leonard A. Schlesinger, president, Babson College

From the Inside Flap:

THE INNOVATIVE UNIVERSITY

The language of crisis is nothing new in higher education--for years critics have raised alarms about rising tuition, compromised access, out of control costs, and a host of other issues. Yet, though those issues are still part of the current crisis, it is not the same as past ones. For the first time, disruptive technologies are at work in higher education. For most of their histories, traditional universities and colleges have had no serious competition except from institutions with similar operating models. Now, though, there are disruptive competitors offering online degrees. Many of these institutions operate as for-profit entities, emphasizing marketable degrees for working adults. Traditional colleges and universities have valuable qualities and capacities that can offset those disruptors' advantages--but not for everyone who aspires to higher education, and not without real innovation. How can institutions of higher education think constructively and creatively about their response to impending disruption?

Written by Clayton Christensen, the father of the theory of disruptive innovation, and his colleague, Henry J. Eyring, The Innovative University offers a nuanced and hopeful analysis of the traditional university and its DNA. It explores how and why universities must change to ensure future success.

Throughout the book Christensen and Eyring show what it takes to apply Christensen's acclaimed model of disruptive innovation to a higher education environment. Through a penetrating examination of the histories and current transformations of two very different universities--Harvard and BYU-Idaho--and using other illustrative examples of innovation in higher education, The Innovative University explores how universities can find innovative, less costly ways of performing their uniquely valuable functions and thereby save themselves from decline. The book explores the strategic choices and alternative ways in which traditional universities can change to ensure their ongoing economic vitality. To avoid the pitfalls of disruption and turn the scenario into a positive and productive one, universities must re-engineer their institutional DNA from the inside out.

The Innovative University reveals how the traditional university survives by breaking with tradition, but thrives by building upon what it's done best.

About this edition

• Publisher: Jossey-Bass
• Publication date: 2011
• ISBN 10: 1118063481
• ISBN 13: 9781118063484
• Binding: Hardcover
• Edition number: 1
• Number of pages: 512