Social Media Marketing for Dummies - Softcover

Singh, Shiv; Diamond, Stephanie

Softcover

ISBN 10: 111806514X ISBN 13: 9781118065143

Publisher: For Dummies, 2012

Synopsis

Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.

• Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
• Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
• Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
• Learn to monitor results and assess your program's effectiveness

This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

About this title

From the Back Cover:

Marketing pros and entrepreneurs, here's what you need to know about social media marketing

Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

• A part of the whole — discover where social media marketing fits into the marketing funnel

• It's about influence — examine the role of social influencers and their contributions

• Do your research — analyze your competitors' efforts and research your customers' online activities

• Campaign trail — create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts

• Find your voice — learn why your plan needs a voice and find people in your organization to be that voice

• It's a new game — compare the wide variety of innovative marketing options on mainstream social platforms

• Mobile magic — explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities

• Just in time — see what real-time marketing can do

Open the book and find:

• Ways to do social media marketing with no budget

• How to create Facebook, Twitter, and Google+ strategies

• Benefits of tying good works to your brand

• Characteristics your voice should have

• Tips on using FourSquare®, YouTube®, and LinkedIn

• Social media niches to explore

• How to make your campaign work with your website

• Ten top tools for social media marketing

Learn to:

• Build and launch a campaign for a small or large business

• Develop a social media voice that appeals to customers

• Get your message out to large social networks and niche sites

• Make the most of your company website and blog

About the Author:

Shiv helps brands transform with the rise of digital having worked in executive level positions on both the agency side and with Fortune 50 companies. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19).

The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand thru the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.

Shiv is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age, Newsweek and other publications. Shiv also sits on the DMG World Media Board of Governors and is an adviser to early stage startups.

About this edition

• Publisher: For Dummies
• Publication date: 2012
• ISBN 10: 111806514X
• ISBN 13: 9781118065143
• Binding: Paperback
• Edition number: 2
• Number of pages: 390