Transactions of the Illuminating Engineering Society Volume 13 - Softcover
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ... of rug departments where rug racks are used, the higher intensities may be obtained by special fixtures and the general illumination in such cases may be kept low. It seems necessary in the sale of oriental rugs to create an atmosphere which resembles the eastern setting of the rugs, and this of course means very dim lighting. The idea seems to prevail also that the same thing is true in regard to lighting for all rugs. I believe, however, that this is largely a fallacy. In the more modern homes of to-day the rugs are seen in a good light and there is just as much reason for good lighting for the display of such goods as for any other line of merchandise. In regard to furniture departments, polished surfaces are presented on every hand and unless a highly diffused lighting system is used the attempt to cut down the glare results in the use of low candlepower lamps. The absorption of light is very great in such departments also as in the case of rug departments, thus often giving the general impression of being lighted to a much lower intensity than other departments of the store. The power of example is strong, and if any store with a reasonably good standing has departments lighted in this manner other stores in carrying out their lighting schemes are impressed with the general effect and follow this example in their own cases. There is no question, however, that by the use of a well diffused lighting system increased illumination at least to a par with that of other departments will be justified by resulting sales. Human nature does not differ materially when purchasing furniture or rugs to what it does when purchasing any other kind of merchandise. The people want to see what they are getting, and a well lighted salesroom for rugs or furniture will just...
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- PublisherRarebooksclub.com
- Publication date2012
- ISBN 10 1130517853
- ISBN 13 9781130517859
- BindingPaperback
- Number of pages232
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