9781412916349
Social Marketing in the 21st Century
Alan R. Andreasen
ISBN 13: 9781412916349
Publisher: Sage Pubns
Publication Date: 2005
Binding: Softcover
Your Satisfaction is Guaranteed:
"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it."
-Mike Basil, University of Lethbridge, Canada
Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"-smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing's real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides "problem people" if we are to solve major social problems.
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
Key Features:
- Emphasizes Broad Social Change: reposition social marketing as an approach to social change that reaches both upstream and downstream
- Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and social marketing history and elements.
- Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence another's behavior- stages of change, the BCOS model and competition
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Social Marketing in the 21st Century (ISBN: 1412916348 / 1-4129-1634-8) Andreasen, Alan R. Quantity Available: 1
Book Description: Sage Publications, Inc, 2005. Paperback. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000146262 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Social Marketing in the 21st Century (Paperback) (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: 10
Book Description: Sage Publications Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by the most highly regarding academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.). Bookseller Inventory # AAX9781412916349 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Social Marketing in the 21st Century (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: > 20
Book Description: SAGE Publications Ltd. Paperback. Book Condition: new. BRAND NEW, Social Marketing in the 21st Century, Alan R. Andreasen, This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by the most highly regarding academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.). Bookseller Inventory # B9781412916349 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Social Marketing In The 21st Century (ISBN: 1412916348 / 1-4129-1634-8) Andreasen, Alan R. Quantity Available: 10
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Social Marketing in the 21st Century (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: > 20
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Social Marketing in the 21st Century (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: > 20
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Social Marketing in the 21st Century (ISBN: 1412916348 / 1-4129-1634-8) Andreasen, Alan R. Quantity Available: 1
Book Description: 2005. Paperback. Book Condition: New. 163mm x 14mm x 228mm. 280 pages. 0.381. Bookseller Inventory # 9781412916349 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Social Marketing in the 21st Century (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: 6
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Social Marketing in the 21st Century (ISBN: 1412916348 / 1-4129-1634-8) Andreasen, Alan R. Quantity Available: 1
Book Description: Sage Publications (CA), 2006. Paperback. Book Condition: New. 8.96 by 6 inches. (00280 pages) [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF1412916348 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Social Marketing in the 21st Century (ISBN: 9781412916349) Andreasen, Alan R. Quantity Available: 5
Book Description: Sage Publications, Inc 2006-02-15, 2006. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00497962 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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